Q

2.0

โœจ Data Preparation & Transformation

Data prep was 60% of the work. Now it is a conversation.

Plain English in. Production pipeline out. Governed data product on Day 1. Athyna turns conversation into a workflow. Composer turns the workflow into a Git-versioned, K8s-deployed pipeline โ€” drag-and-drop, no Python. Reeve publishes the output as a data product with an owner, a contract, an SLA, and a DaaS API. The recipe becomes a product.

Athyna ยท Cloud Data Studio
Conversational data prep ยท live
Listening
STEP 01
Recipe
STEP 02
Pipeline
STEP 03
Product
๐Ÿ’ฌ
Workflow ยท members_360
in-memory engine ยท <500ms
DEDUP
customers
โ†’
MASK
ssn ยท SHA-256
โ†’
IMPUTE
age ยท median
โ†’
GROUP BY
demographics
Rows in
847K
Rows out
842K
Median
487ms
โ†’PROMOTE TO COMPOSER
customer_360
โœ“ CERTIFIED
v2.3
โ˜… 94/100
Owner Customer-360 team
DaaS API GET /reeve/data/customer_360
SLA ยท Refresh 10min ยท refreshed 2m ago
Subscribers 14 active ยท Member 360 + 13
The Firefighting Tax

ETL is broken. Code-first. Sprawling scripts. 60% firefighting.

Most data teams report spending roughly 60% of their working time investigating, diagnosing, and repairing pipelines that broke overnight โ€” schemas that drifted, sources that changed, queries that silently returned the wrong rows. Three days a week, per engineer, lost to firefighting.

๐Ÿ“œ
Data prep is 60โ€“80% of the work
Analysts spend most of their day wrangling files, chasing nulls, joining sheets, writing one-off SQL nobody reuses. The work is slow, repetitive, and trapped in notebooks and Slack DMs. By the time the answer is ready, the question has changed.
60โ€“80%
of analyst time spent on data prep
๐Ÿ
Custom Python sprawls
Every new source means a custom script, a code review, a deploy, and a hope-for-the-best Monday. Schema breaks in prod because nobody validated the contract at design time. Three downstream reports are already wrong.
3 days/wk
per engineer lost to firefighting
๐Ÿ—ƒ๏ธ
Output dies in a notebook
The same cleanse-and-join gets redone by four analysts โ€” with four different answers. No lineage. No reuse. No governance. Output is a dead screenshot in Slack, not a reusable asset the business can consume.
4ร—
redo rate for common prep tasks
How xAQUA Disrupts It

Conversation in. Data product out. No Python.

Three products on one shared semantic layer โ€” operated by AI agents, reviewed by humans. The recipe an analyst tests interactively in Athyna gets promoted to a production pipeline in Composer with one prompt. The pipeline's output gets published as a governed data product in Reeve with a DaaS API on Day 1. Augmentation, not replacement.

01

Athyna โ€” describe the prep in plain English

Pair with the AI Data Analyst or AI Data Engineer and describe what you need โ€” "dedup customers, encrypt SSN, impute null age with median, group by demographics." Athyna compiles the workflow, runs it on the in-memory query engine, and saves the output as a Virtual Live Dataset. Zero data copy. <500ms median transform. 20ร— faster.

AthynaAI Data AnalystPlain EnglishVirtual Live Dataset<500ms ยท 20ร— faster
02

Composer โ€” promote to production with one prompt

Once the recipe works, the AI Data Engineer promotes it into Composer as a Git-versioned, K8s-deployed pipeline. Drag-and-drop operators โ€” Dataset, Blend, Transform, MIL โ€” wire onto a canvas. Schema contracts validate at design time. Quality gates fire before bad data leaves the pipeline. 9 templates. CDC + streaming. Probabilistic Entity Resolution and SCD-0/1/2/3 built in.

ComposerDrag ยท Drop ยท Deploy9 templatesGit + K8sSCD-0/1/2/3Schema contracts
03

Reeve โ€” publish as a Data Product with a DaaS API

The output isn't a dead screenshot. It's a published Data Product with a name, an owner, a contract, an SLA, a TrustScore, and an API on Day 1. Search it, subscribe to it, consume it. Built on Data-as-a-Product and Data Mesh principles โ€” federated by domain, governed centrally. Mesh that ships, not mesh that argues.

ReeveData Product CatalogDaaS API Day 1Owner ยท Contract ยท SLAData Mesh-ready
04

Active Metadata โ€” lineage, contracts, observability

SemantIQ Active Metadata tracks every transform with column-level lineage โ€” forward impact ("if I change this, what breaks?") and backward root-cause ("this dashboard is wrong โ€” where did the data come from?"). Schema drift caught at the door. Plain-English migration reconciliation via the Analytics Data Lake. The firefighting tax disappears.

SemantIQ Active MetadataColumn-level lineageNL reconciliationAnalytics Data LakeTrust Score
The Recipe-to-Product Flow

Conversation. Pipeline. Product. One stack.

Three AI agents operate the canvas. Three products do the work. Athyna captures the recipe in plain English. Composer promotes the recipe to a production pipeline with one prompt. Reeve publishes the output as a governed data product with a DaaS API. All on the same in-memory query engine and the same semantic layer โ€” so what an analyst tests on Monday becomes a subscriber-ready product by Tuesday.

AI AGENTS ยท OPERATE THE CANVAS THREE PRODUCTS ยท ONE SEMANTIC LAYER ยท CONVERSATION โ†’ PIPELINE โ†’ PRODUCT SHARED FOUNDATION ยท IN-MEMORY QUERY ENGINE + SEMANTIC LAYER LIVE SOURCES ยท ZERO DATA MOVEMENT ยท ZERO LOCK-IN ๐Ÿ“Š AI Data Analyst CONVERSATIONAL PREP ยท INTERACTIVE "Dedup customers ยท Encrypt SSN ยท Impute null age ยท Group by demo" โš™๏ธ AI Data Engineer PIPELINE OPERATOR ยท PRODUCTION "Promote Athyna recipe to daily pipeline ยท SLA 10min ยท K8s deploy" ๐Ÿง  AI Data Steward ยท Zyra PUBLISH ยท CONTRACT ยท GOVERN "Publish customer_360 as a data product ยท contract v2.3 ยท DaaS API" โœจ Athyna CLOUD DATA STUDIO ยท STEP 1 ๐Ÿ’ฌ "Dedup customers ยท encrypt SSN..." DEDUP customers MASK ssn (SHA) IMPUTE age ยท med GRP-BY demog. โ†’ Plain English โ†’ workflow โ†’ 20ร— faster ยท zero data copy โ†’ Virtual Live Dataset ยท DaaS API <500ms MEDIAN โš™๏ธ Composer DATA PIPELINES ยท STEP 2 main@a3f9c2 ยท members_daily.pipeline โœ“ K8s DATASET extract BLEND INNER XFORM cleanse MIL SCD-2 โ†’ Drag ยท Drop ยท Deploy ยท no Python โ†’ 9 templates ยท schema contracts โ†’ Git-versioned ยท CI/CD to K8s DAY-1 FIRST PIPELINE ๐Ÿญ Reeve DATA PRODUCT CATALOG ยท STEP 3 customer_360 CERTIFIED v2.3 โ˜… 94/100 Owner ยท Customer-360 team GET /reeve/data/customer_360 14 subscribers ยท refreshed 2m ago โ†’ DaaS API on Day 1 โ†’ Owner ยท Contract ยท SLA ยท TrustScore โ†’ Search ยท Subscribe ยท Consume DATA MESH-READY PROMOTE PUBLISH ๐ŸŒŠ In-Memory Query Engine + ๐Ÿง  Shared Semantic Layer (SemantIQ) Same business vocabulary across all three products. The pipeline definition is portable, inspectable, and yours โ€” zero lock-in. โšก <500ms median transform ๐Ÿ›‚ Schema contracts ยท design-time ๐Ÿ•ธ๏ธ Column-level lineage ยท auto ๐Ÿงฌ MDM ยท SCD-0/1/2/3 built-in to MIL read live ยท transform in place ยท zero copy โ„๏ธ Snowflake โšก Databricks ๐Ÿ—„๏ธ Oracle ยท DB2 โ˜๏ธ Salesforce ๐Ÿ“„ CSV ยท Parquet ๐Ÿ”„ Kafka ยท CDC ๐Ÿ›๏ธ Mainframe + more any source โœ“ Conversation โ†’ Pipeline โ†’ Product ยท all on one semantic layer ยท โœ“ AI agents operate the canvas, humans review ยท โœ“ Zero lock-in ยท the pipeline is yours
Athyna ยท conversational prepComposer ยท production pipelinesReeve ยท data products + DaaSFoundation ยท in-memory engine + semantic layer
🤝
xAQUA augments your data team, not replaces it. The AI Data Engineer operates the canvas; humans review, approve, and steer. Analysts stop wrangling files all afternoon. Engineers stop writing the same boilerplate three times. The team gets back to the questions that move the business โ€” while every recipe compounds into a reusable, governed data product.
20ร—
Faster Prep
Plain English โ†’ workflow ยท <500ms transform
Day 1
First Pipeline
Drag ยท Drop ยท Deploy ยท no Python
60% โ†’ 0
Firefighting Tax
Schema contracts ยท quality gates ยท lineage
DaaS API
Day 1 Output
Every output is a published product
Customer Story ยท In Production
A California state agency migrated 6 datasets through DEV โ†’ TEST โ†’ PROD โ€” with one fractional analyst.
A tangle of legacy datasets in diverse formats, severe data quality problems, no reliable master or reference data โ€” compliance reporting was a manual reconciliation nightmare. They needed to migrate to Salesforce, fast, with audit-grade quality. Using Athyna for plain-English prep, Composer for no-code ETL into Salesforce, and SCD-0/SCD-1 strategies built directly into Composer's MIL operator, the team profiled, cleansed, deduplicated, and loaded six datasets through three environments in six weeks โ€” with no army of consultants and no custom Python.
6 datasets
Migrated DEV โ†’ TEST โ†’ PROD
6 weeks
End-to-end ยท with 1 fractional analyst
18mo โ†’ 6wks
Industry typical vs. xAQUA delivery
Ready to start?

Stop writing boilerplate.
Start shipping data products.

See Athyna, Composer, and Reeve running on your data โ€” conversation to pipeline to data product, with a DaaS API on Day 1 โ€” in a 30-minute demo.